In neoclassical Athens of 1895, at the foot of the Acropolis, the 21-year-old Efthimios Zolotas, lays the first stone of what will soon become the most historic jewelry house in Greece. His vision: to create a new Greek house of jewels with prestigious reception and service, offering the Athenians the masterpieces of European standards. At once the ZOLOTAS House charms the high society of Athens
In the late 50s, he decides to make the ZOLOTAS trademark equal to that of the most famous French and American firms. According to him, goldsmith art ought to transform into a mission to globally promote the Greek spirit. It was an inspiration coming directly from the Greek cultural heritage, merged with a modern style; co-existence of the old techniques and the original know-how possessed by the house’s craftsmen.
Throughout the 60s, the ZOLOTAS House’s gold threads embrace women’s wrists, and the winged figures of its jewelry transform them into modern goddesses. The list of big names charmed by ZOLOTAS` creations is itself an aesthetic imprint of the era: Aristotle Onassis, the couple Kennedy, Romy Schneider, Elizabeth Taylor, Maria Callas.
In the early 70s, the rising artist Paloma Picasso, daughter of the great Pablo, designs a limited collection of unique necklaces and bracelets in the shape of daisy petals and bracelets with the faces of the moon.
In the late 1970s, the Cooperation with New York designer Ronald Mc Namer was a real twist in the modern jewelry making.